What is the primary role of an adjuster in an insurance company?

The primary role of an adjuster in an insurance company is to investigate and settle claims. This function is crucial because when a policyholder files a claim—whether due to damage, loss, or liability—the adjuster is responsible for assessing the validity of the claim. This involves gathering information, interviewing involved parties, reviewing relevant documentation, and determining the extent of the insurance company's liability under the terms of the policy.

An adjuster's work ensures that claims are handled fairly and equitably, allowing for a resolution that aligns with the policy's coverage. Their expertise helps to establish communication between the insured and the insurer, facilitating smoother claim processes and promoting customer satisfaction while also safeguarding the insurer’s interests by preventing fraudulent claims.

The other roles mentioned, such as selling policies, marketing insurance products, or evaluating compliance with regulations, are performed by other professionals within the insurance domain and do not fall under the essential responsibilities of an adjuster.