What does "curb appeal" refer to in real estate?

Curb appeal specifically refers to how visually appealing a property is when viewed from the street. This aspect is particularly significant in real estate because it influences potential buyers' first impressions. A property with good curb appeal is likely to attract more interest and showings, which can lead to a faster sale. Elements that contribute to curb appeal include the condition of the lawn, landscaping, building façade, and overall maintenance of the exterior.

In contrast, while price reduction, market value, and selling speed are important factors in real estate transactions, they do not directly address the initial visual attractiveness of a property as perceived from the street. Focusing on curb appeal allows homeowners to enhance their property’s attractiveness, potentially increasing its value and selling opportunities.